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Case studies

Every engagement is measured against revenue, not vanity metrics. Here's what the content engine has done for DTC brands across five categories.

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Internal ContentTikTok ShopAffiliates

Apparel

Organic TikTok Shop became a real revenue channel

The brand had product-market fit but no owned content pipeline. We built a weekly production cadence — scripting, filming and editing in-house — then layered affiliate seeding on top so creator content ran in parallel with brand content. TikTok Shop was rebuilt from listings to fulfillment integration, with a rolling discount calendar to keep conversion high.

$100k+

in Organic TikTok Shop Sales

28%

Increase in revenue

37%

Lower CAC

Full Case Study

Internal ContentDistribution

Automotive

Ten million organic impressions from owned content

Every video was cut with three distinct hooks and pushed to TikTok, Instagram, YouTube and Facebook, so a single shoot day produced six posts a week. Winning hooks were fed back into the following week's scripts, compounding reach month over month until organic became the brand's largest traffic source.

10M+

Organic Impressions

240%

increase in revenue

32%

increase in conversion rate

Full Case Study

AffiliatesTikTok ShopAmazon

Beauty & Personal Care

1,500+ creator videos lifting every sales channel

We sourced, seeded and managed a creator roster on a 10–30% commission structure, driving 25-35 pieces of video content / week. The volume of authentic reviews didn't just move TikTok Shop units — it measurably lifted the brand's Amazon conversion rate as shoppers cross-searched products they'd seen on their feed.

$88,000

Month on TikTok Shop

1500+

Videos Posted

32%

lift in Amazon Sales

Full Case Study

Internal ContentPaid Social

Baking Decorations

5x ad spend at half the acquisition cost

Creative was the bottleneck, not budget. Once the brand had a steady supply of native, hook-first video, paid social efficiency improved enough to scale spend five-fold without CAC creeping. The same library ran organically, nearly tripling the follower base in the process.

increase in ad spend

54%

lower CAC

2.9x

increase in social media followers

Full Case Study

Internal ContentTikTok ShopAffiliates

Eyewear

6x ROAS on a content-first growth model

All three pillars ran together from day one: in-house production for brand-owned storytelling, a fully managed TikTok Shop for conversion, and affiliate outreach for reach and social proof. The combined system delivered 6x blended ROAS and more than doubled total revenue.

160%

increase in revenue

increase in ROAS

4M+

Organic Impressions

Full Case Study

[ case studies ]

Apparel

Organic TikTok Shop became a real revenue channel

An in-house content engine plus affiliate volume turned a dormant TikTok Shop into six figures of organic sales while pulling acquisition cost down.

$100k+

in Organic TikTok Shop Sales

28%

Increase in revenue

37%

Lower CAC

Full Case Study

01 / 05

Automotive

Ten million organic impressions from owned content

Weekly shoots, multi-hook editing and cross-platform distribution compounded into mass organic reach and a step-change in conversion rate.

10M+

Organic Impressions

240%

increase in revenue

32%

increase in conversion rate

Full Case Study

02 / 05

Beauty & Personal Care

1,500+ creator videos lifting every sales channel

Affiliate outreach at scale produced a constant stream of authentic product content — and the halo lifted marketplace sales too.

$88,000

Month on TikTok Shop

1500+

Videos Posted

32%

lift in Amazon Sales

Full Case Study

03 / 05

Baking Decorations

5x ad spend at half the acquisition cost

Better creative made paid social profitable enough to scale aggressively, while organic following nearly tripled alongside it.

increase in ad spend

54%

lower CAC

2.9x

increase in social media followers

Full Case Study

04 / 05

Eyewear

6x ROAS on a content-first growth model

A full-funnel content system — internal production, shop optimization and affiliates — more than doubled revenue.

160%

increase in revenue

increase in ROAS

4M+

Organic Impressions

Full Case Study

05 / 05

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